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Brand Identity and Social Media for CBD Suncare

Brand Identity and Social Media for CBD Suncare

Brand Identity and Social Media for CBD Suncare

Brand Identity for CBD Suncare

Concepting and design with the Instrument team and Google Global Marketing team. The nature of this work is confidential.

We teamed up with Deko’s two female founders to craft a CBD suncare brand that would redefine suncare as a daily essential. Everyone knows sun damage is bad news, but Deko wanted to change the way people think about sunscreen, reinventing the idea of suncare as part of a fun daily routine. We crafted a visual language for Deko's launch website, social media, and marketing collateral to match their brand messaging – vibrant, fun, and a little cheeky.

We teamed up with Deko’s two female founders to craft a CBD suncare brand that would redefine suncare as a daily essential. Everyone knows sun damage is bad news, but Deko wanted to change the way people think about sunscreen, reinventing the idea of suncare as part of a fun daily routine. We crafted a visual language for Deko's launch website, social media, and marketing collateral to match their brand messaging – vibrant, fun, and a little cheeky.

We teamed up with Deko’s two female founders to craft a CBD suncare brand that would redefine suncare as a daily essential. Everyone knows sun damage is bad news, but Deko wanted to change the way people think about sunscreen, reinventing the idea of suncare as part of a fun daily routine. We crafted a visual language for Deko's launch website, social media, and marketing collateral to match their brand messaging – vibrant, fun, and a little cheeky.

We teamed up with Deko’s two female founders to craft a CBD suncare brand that would redefine suncare as a daily essential. Everyone knows sun damage is bad news, but Deko wanted to change the way people hink about sunscreen, reinventing the idea of suncare as part of a fun daily routine. We crafted a visual language for Deko's launch website, social media, and marketing collateral to match their brand messaging – vibrant, fun, and a little cheeky.

What I did
Campaign concepting
Campaign design
Illustration
Deck design

What I did
Brand Identity
Visual Design
Packaging
Art Direction
Social Media
Photography & Styling

What I did
Brand Identity
Visual Design
Packaging
Art Direction
Social Media
Photography & Styling

What I did
Brand Identity
Visual Design
Packaging
Art Direction
Social Media
Photography & Styling

What I did
Brand Identity
Visual Design
Packaging
Art Direction
Social Media
Photography & Styling 

Credits
Creative Director – Roee Lotan
Strategy Director – Assaf Dagan
Designers – Melissa Ames
Copywriting – Alex Frank

Credits
Creative Director – Roee Lotan
Strategy Director – Assaf Dagan
Designers – Melissa Ames
Copywriting – Alex Frank

Credits
Creative Director – Roee Lotan
Strategy Director – Assaf Dagan
Designers – Melissa Ames
Copywriting – Alex Frank

Credits
Creative Director – Roee Lotan
Strategy Director – Assaf Dagan
Designers – Melissa Ames
Copywriting – Alex Frank