Highborn
Highborn
Branding for Luxury Aromatics and CBD
Branding for Luxury Aromatics and CBD
Branding for Luxury Aromatics and CBD
Branding for Luxury Aromatics and CBD
Branding for Luxury Aromatics and CBD
My team and I designed a physical and digital presence for Highborn, a luxury CBD and aromatics brand, providing them a unique and scalable identity in a flooded CBD marketplace.
We chose to expand on Highborn's brand values by re-inforcing the importance of self-care, and positioning their brand presence beyond product and into lifestyle. Still life imagery illustrates the smell and feel of CBD perfume, while tone of voice and typography work simultaneously to elevate the personal feeling of the brand.
My team and I designed a physical and digital presence for Highborn, a luxury CBD and aromatics brand, providing them a unique and scalable identity in a flooded CBD marketplace.
We chose to expand on Highborn's brand values by re-inforcing the importance of self-care, and positioning their brand presence beyond product and into lifestyle. Still life imagery illustrates the smell and feel of CBD perfume, while tone of voice and typography work simultaneously to elevate the personal feeling of the brand.
What I did
Art Direction
Photography
Visual Design
What I did
Art Direction
Photography
Visual Design
Credits
Creative Director – Roee Lotan
Strategy Director – Assaf Dagan
Copywriter – Alex Frank
Credits
Creative Director – Roee Lotan
Strategy Director – Assaf Dagan
Copywriter – Alex Frank
KPR 2020
KPR 2020