Brand Identity

Brand Identity and Social Media for CBD Suncare

Brand Identity and Social Media for CBD Suncare

Brand Identity and Social Media for CBD Suncare

Brand Identity for CBD Suncare

Plant next door connects NYC plant lovers to local plant and floral businesses. PND aims to channel more business to small business and provide plant care resources to all levels of plant parents. I worked closely with the founder and our small team to develop and design the full online platform, as well as graphics and illustrations for YouTube and Instagram. The visual design combines elements of 70's psychedelia, with modern textures, and geometric silhouettes, to represent a plant platform with deep roots in community and a deep love for plants. 

We teamed up with Deko’s two female founders to craft a CBD suncare brand that would redefine suncare as a daily essential. Everyone knows sun damage is bad news, but Deko wanted to change the way people think about sunscreen, reinventing the idea of suncare as part of a fun daily routine. We crafted a visual language for Deko's launch website, social media, and marketing collateral to match their brand messaging – vibrant, fun, and a little cheeky.

We teamed up with Deko’s two female founders to craft a CBD suncare brand that would redefine suncare as a daily essential. Everyone knows sun damage is bad news, but Deko wanted to change the way people think about sunscreen, reinventing the idea of suncare as part of a fun daily routine. We crafted a visual language for Deko's launch website, social media, and marketing collateral to match their brand messaging – vibrant, fun, and a little cheeky.

We teamed up with Deko’s two female founders to craft a CBD suncare brand that would redefine suncare as a daily essential. Everyone knows sun damage is bad news, but Deko wanted to change the way people think about sunscreen, reinventing the idea of suncare as part of a fun daily routine. We crafted a visual language for Deko's launch website, social media, and marketing collateral to match their brand messaging – vibrant, fun, and a little cheeky.

We teamed up with Deko’s two female founders to craft a CBD suncare brand that would redefine suncare as a daily essential. Everyone knows sun damage is bad news, but Deko wanted to change the way people hink about sunscreen, reinventing the idea of suncare as part of a fun daily routine. We crafted a visual language for Deko's launch website, social media, and marketing collateral to match their brand messaging – vibrant, fun, and a little cheeky.

My Role
Design Lead
UI/UX
Illustration
Motion Design
Social Media

What I did
Brand Identity
Visual Design
Packaging
Art Direction
Social Media
Photography & Styling

What I did
Brand Identity
Visual Design
Packaging
Art Direction
Social Media
Photography & Styling

What I did
Brand Identity
Visual Design
Packaging
Art Direction
Social Media
Photography & Styling

What I did
Brand Identity
Visual Design
Packaging
Art Direction
Social Media
Photography & Styling 

Credits
Strategy & Copywriting – Ilana Dadras
Designer – Comet Blecha
Sound Design – Bennett Kerr 

Credits
Creative Director – Roee Lotan
Strategy Director – Assaf Dagan
Designers – Melissa Ames
Copywriting – Alex Frank

Credits
Creative Director – Roee Lotan
Strategy Director – Assaf Dagan
Designers – Melissa Ames
Copywriting – Alex Frank

Credits
Creative Director – Roee Lotan
Strategy Director – Assaf Dagan
Designers – Melissa Ames
Copywriting – Alex Frank

Credits
Creative Director – Roee Lotan
Strategy Director – Assaf Dagan
Designers – Melissa Ames
Copywriting – Alex Frank